FIRST OFFICIAL PRESS RELEASE 2026

Mathias Ganz
16. Jan.
2 Min. Lesezeit

Aktualisiert: 27. Jan.

Press Release #001 – GanzBoutique Launch

GanzBoutique launches as the new brand hub for Swiss Boutique Boating

GanzBoutique introduces a new platform dedicated to Swiss design, boutique boatbuilding, and a new culture of premium boating.

Switzerland, Zürich, 2025

With the launch of GanzBoutique, the Ganz Group presents a new central brand platform dedicated to Swiss boutique boating, modern boat design, and refined experiences on the water.

GanzBoutique brings together the design philosophy, products, and long-term vision of Ganz into a single, clearly curated brand world. Positioned as both a digital and strategic hub, it connects craftsmanship, innovation, and a growing international community of owners, partners, and enthusiasts.

“GanzBoutique is more than a website. It is the expression of what we stand for today: reduced design, advanced engineering, emotional products, and a new interpretation of Swiss boating culture,” says Mathias Ganz, CEO GANZ BOATS GmbH.

At the core of GanzBoutique lies the belief that boats should not merely transport people, but create experiences. Every Ganz boat is developed and built in Switzerland, with a strong focus on proportion, material quality, functional clarity, and long-term value. Boutique means limited, thoughtful, personal — and uncompromising.

GanzBoutique will serve as the primary platform for:

new model launches and product innovations
brand storytelling and design insights
official press information and media resources
curated collaborations and future concepts

The launch of GanzBoutique marks the next step in the evolution of the Ganz brand — strengthening its international presence while remaining deeply rooted in Swiss craftsmanship and engineering culture.

Further announcements, including upcoming models and new partnerships, will follow in the coming months.

About GanzBoutique

GanzBoutique is the brand and media platform of the Ganz Group, dedicated to Swiss boutique boatbuilding, design, and innovation. Based in Switzerland, Ganz develops and builds premium motorboats that combine advanced engineering, refined aesthetics, and emotional on-water experiences.